Analysis: Blue Jeans

This clip is used as an intro to the music video. What is the significance of this? Well, I don't know. My best guess is that it builds up tension, whilst connoting old black and white films which links to the black and white music video. As for the old people, well blue jeans are perhaps something a young person would wear, so maybe its something to do with that.

This shot is used regularly throughout the video. The two main vocalists are the most lit up, whilst the rest are silhouettes. This links to the different elements of the music. The shot shows the whole of the band performing this advertises and builds up realism and star image. Low key lighting is visually appealing whilst also connoting the strange, dark sound of the song.

This total silhouetted image is used whenever there is a lack of vocals. It is used in the middle when there is an instrumental section and at the beginning and end to symbolise the opening and closing of the song. This is a convention of bands and represents how the band isn't at it's full musical potential, or are just warming up.

 The key to this music video is shown in this shot. On shot of the band performing is imposed/layered over another shot of the band performing. I really like this technique, it looks relatively easy to do -both in editing and filming- whilst giving a great effect. This is also a reference to the notion of looking. For my music video, this could connote disjointed thoughts.

On top of the set up of the band shown above, there are also other shots. This one shows just two members of the band. These different shots give individual members of the band star image whilst the vocalist who is in most of them is given the most with the new wave belief that vocals are the most important instrument. These different shots are also visually appealing. The way that the rest of the band is imposed onto them symbolises that they are just one part of the band who work together.
 

Some close ups are used to promote the band and improve star image. As with the above, these are often imposed with pictures of other members of the band. This makes them seem like more of a unified artist. The rule of thirds is also used to make the video more appealling.

There are also shots of the instruments, this is a convention of band's music videos as it creates realism. It also improves star image as the artist is seen to be able to skillfully play the instrument. On top of this it is a typical example of a link between the music and visuals. This is part of the andrew goodwin theory.

The video was filmed in black and white but later had a blue tint added to it. The black and white makes the video seem very artistic and perhaps links to the indie genre. It also reminds me of Duran Duran and other new wave bands. The blue tint makes the visualls look colder whilst also denoting the lyrics "blue jeans".




PS. apparently the special overlaying affest is done by 'playing around with the opacity'.